The Impact of Digital Marketing Innovation on Firm Performance: Mediation by Marketing Capability and Moderation by Firm Size

An Examination of the Impact of Customer Relationship Management on Marketing Performance by Clarifying Mediating Role of Innovation and Marketing Memory

The aim of this study is to survey the effect of customer relationship management on marketing performance with regard to the mediating role of innovation and marketing memory in Insurance authority in Kerman province. Population in this research is managers and staff of Insurance corporates in Kerman province and the sample amounted to 252 that were estimated by relative random way and Cochran...

Studying the Role of Marketing Intensity on the Relation of Financial Leverage and Firm Function

Choosing the financial supply is one of the most important decisions for providing optimal structure that can be effective for firm value and stocks market of companies. Therefore, marketing as one of the abilities of the firm can be effective on firm function. The purpose of this research is studying the role of marketing intensity on the relation of financial leverage and firm function in Com...

The impact of information technology capability on firm performance; a focus on employeecustomer profit chain

Employee-customer-profit(ECP) chain is one of the guidelines for organizations‘success in their life cycle. Strong relationships have been found betweenemployees' attitudes and behaviors, employees' behaviors and customers'impressions, and customers' impressions and revenue growth. Out of this chain,there are some factors that can influence the processes through which these factorsinteract. One...

Small Firm Adaptive Capability, Competitive Strategy and Performance Outcomes: Competing Mediation vs Moderation Perspectives

The Nexus among Resource Based Theory, Marketing Strategy, and Firm Performance: An Integrated Framework

The purpose of this article is to present the link among resource based theory, marketing strategy, and firms’ performance in order to propose integrative framework showing how the three constructs are linked. It is organized based on a review of academic literature on resource based theory and marketing strategy chronicled in major marketing journals up to December 2015. Besides, the paper ref...